Carla D. Bass retired as an Air Force colonel after 30 years active duty. Throughout her career, she worked directly with general officers and civilian equivalents, ambassadors, congressional delegations, and foreign dignitaries. She wrote letters for executive-level signature; reports for senior military leaders; hundreds of personnel appraisals; nominations for awards, congressional fellowships, and other competitive packages. She composed elevator speeches, talking points, and executive memoranda, much of which was sent to Congress and senior leaders in federal agencies. She wrote and delivered presentations to the Director, National Security Agency and other individuals for whom five minutes was significant. In all instances, each word and every second of the audience's time counted. Colonel Bass developed a handbook on powerful writing that she taught to thousands of Air Force personnel for 15 years. Colonel Bass served in locations to include Germany, Washington, D.C., Korea, Hawaii, and Bulgaria.
"Write to Influence! is a gem ... Anyone interested in not just
adequate but powerful, super-charged writing will appreciate this
clear discussion of how to produce effective, attention-grabbing
pieces in all kinds of business and real-world scenarios ... where
standout writing means the difference between success and
failure."
-D. Donovan, Senior Reviewer, Midwest Book Review "Write to
Influence! is an essential guide for anyone seeking to improve
their writing skills and inform or influence others with the
written word. I write daily and constantly seek ways to improve my
writing skills. Write to Influence will be on my desk to help me on
that journey."
-Mark Amtower, Managing Partner, Amtower & Company "Carla
brilliantly captured in one entertaining, easily read document the
nuances of writing that infuse products with clarity, focus, and
direction. If effective writing is your goal, put this book in your
tool kit!"
-Dr. Lani Kass, Senior Vice President, Corporate Strategic Advisor,
CACI "This book should be in every professional's library. I
heartily recommend Write to Influence!" -
Baba Zipkin, Former Senior Counsel, IBM "Write to Influence! will
be my go-to-guide for many years to come ... It is now a must-read
reference for all of my employees."
-Rick Mix, President & CEO, Cleared Solutions Inc.
|
Ask a Question About this Product More... |
|
