50 Scientifically Proven Ways to Be Persuasive
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|Format:||Paperback / softback, 258 pages|
|Published In: ||United States, 01 December 2009|
Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life.
"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." -- Dale Dauten, nationally syndicated King Features columnist and author of "The Gifted Boss"
|Publisher: ||Free Press|
|Dimensions: ||20.65 x 12.29 x 1.83 centimeters (0.20 kg)|