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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Yes! http://www.fishpond.com/Books/Yes-Noah-J-Goldstein-Steve-J-Martin/9781416576143

50 Scientifically Proven Ways to Be Persuasive

By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

RRP US$14.99 US$9.86   Save 34% Free Shipping Worldwide
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Format:Paperback / softback, 258 pages
Published In: United States, 01 December 2009
Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life.

Reviews

"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." -- Dale Dauten, nationally syndicated King Features columnist and author of "The Gifted Boss"

Publisher: Free Press
ISBN:1416576142
EAN:9781416576143
Dimensions: 20.65 x 12.29 x 1.83 centimeters (0.20 kg)
Age Range: 15+ years
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4 of 5 Stars! – Customer review on 18/10/2011

This book is on how to be more persuasive and it's not just rubbish, it uses demonstrated principles of social psychology shown through multiple studies (read "Influence" by Cialdini for more info on this). It's divided into 50 small sections and while they were all interesting and easy it's still hard to apply in real life! I'm trying though.

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