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The Marketing Plan Handbook
The Marketing Plan Handbook

By Alexander Chernev

Paperback (USA), November 2014
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Strategic Marketing Management, 7th Edition
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The Marketing Plan Handbook
The Marketing Plan Handbook

By Alexander Chernev

Paperback (USA), September 2011
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Mastering the Case Interview
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The Marketing Plan Handbook
The Marketing Plan Handbook

By Alexander Chernev

Hardcover (USA), September 2011
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A Comparative Analysis of Contemporary Russian and Bulgarian Vocabularies [RUS]
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Strategic Marketing Management
Strategic Marketing Management

By Alexander Chernev , Philip Kotler (Foreword by)

Hardcover (USA), August 2012
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Strategic Marketing Management
Strategic Marketing Management

By Alexander Chernev , Philip Kotler (Foreword by)

Paperback (USA), June 2014
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Strategic Marketing Management
Strategic Marketing Management

By Alexander Chernev , Philip Kotler (Foreword by)

Hardcover (USA), June 2014
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Strategic Marketing Management [CHI]
Strategic Marketing Management [CHI]

By Alexander Chernev , Philip Kotler (Foreword by)

Paperback (USA), November 2014
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Strategic Brand Management
Strategic Brand Management

By Alexander Chernev

Paperback (USA), December 2015
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Strategic Brand Management
Strategic Brand Management

By Alexander Chernev

Hardcover (USA), December 2015
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The Marketing Plan Handbook
The Marketing Plan Handbook

By Alexander Chernev

Hardback (USA), November 2014
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The Business Model
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The Business Model
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