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Illustration
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Table of Contents

Introduction What is Illustration? Influence and Significance The Future 1 History of Illustration Where has it come from? Time Line 2 A Working Art Where Illustration is seen Illustration and Industry Professional Practice Opportunities A Map of Contexts 3 Interpreting and Meeting a Brief An Introduction to Problem-solving and Process Identifying Needs Contextual Analysis Information Gathering and Research Strategies Acquiring reference Subject Matter Conceptualisation and Generating Ideas Realisation through Completion 4 A New Practice: Illustration and Research The Theorist-Practitioner The Research Project Authorship Glossary Appendix The Illustrator's Agent References Index

Promotional Information

A book offering essential information for illustrators to help them fulfill their briefs when creating their artwork for clients, looking at how illustration is used today, the needs of the client and target audience.

About the Author

Alan Male is an illustrator and writer, and a regular contributor to magazines and journals, UK.

Reviews

"Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really pointed and impactful marketing plans." - Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management "Tim Calkins provides the practical guidance that marketers are longing for. This book lays out a clear path to creating marketing plans that will get supported, and more importantly, drive results." - Ed Buckley, VP Marketing, UPS "For new marketers and experienced practitioners, "Breakthrough Marketing Plans, " provides a practical roadmap for developing effective marketing plans that actually serve as daily action guides rather than dusty shelf ornaments." - M. Carl Johnson III, Senior Vice President and Chief Strategy Officer, Campbell Soup Company "Tim Calkins is an award-winning professor and marketer. He knows why most plans fails and what needs to be done to make them useful: set measurable goals, choose a strategy and support it, develop key tactics, and keep it short. "Breakthrough Marketing Plans" is a wonderfully useful book that will change the way marketers and marketing students operate. Read it: it will make you a better marketer!" - Pierre Chandon, Associate Professor of Marketing, INSEAD "A simple, powerful roadmap to creating a simple, powerful marketing plan." - Professor John Quelch, Senior Associate Dean, Harvard Business School "Stunningly simple. A great guide for anyone who strives to have clarity and impact from their marketing strategies - from the CEO to an entry level marketer. Tim Calkins is an academic with a real world view." - Randy Gier, Chief Consumer Officer, Dr Pepper Snapple Group "Tim demystifies and simplifies the critical exercise of driving out world class marketing strategies and executional plans . . .a must-read for any marketer needing he

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