It is universally accepted by consumers and experts like dermatologists and beauty parlours that fairness skin bleaches deliver higher degree of fairness benefit on the skin than any other skin care product available in the market; and that too for much longer. This is also scientifically true and proven in our clinical tests done in 3rd party independent laboratories. We, at dabur, are now delighted to offer this unmatched fairness experience to our consumers with the new fem fairness naturals cr‚¨me bleach range with no added ammonia, based on insights into consumer needs and leading edge fairness delivery technology." "there is no better evidence of product delivery than the fact that over recent times, bleaching has become a very popular skin care practise with more and more women making it part of their skin care regime as evident from the fact that while the bleach market is growing fast, fem as a brand has been growing at a rate two times that of the market. The frequency of uses has also gone up with consumers realising the efficacy. With skin problems like tanning, clogged pores and dead cells etc. Becoming routine due to today's hectic lifestyle and environmental hazards, fem fairness naturals would continue to provide consumers solutions from these problems giving their skin long lasting glow and fairness with a healthy and pleasant fairness experience
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