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An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

About the Author

Martin Thaler practices globally as a product design consultant and is professor of industrial design at the Illinois Institute of Technology.

Sung Jang is an artist, industrial designer, principal of Sung Jang Laboratory, and associate professor of industrial design at the University of Illinois at Chicago.

Matthew Frederick is a bestselling author, instructor of design and writing, and the creator of the 101 Things I Learned series. He lives in New York's Hudson Valley.