PREFACE vii OVERVIEW OF THE 12 WEEK YEARTM ix CHAPTER 1 Becoming a Visionary 1 Exercise #1: Have - Do - Be 2 Exercise #2: Long-Term Vision 4 Exercise #3a: Three-Year Personal Vision 5 Exercise #3b: Three-Year Business Vision 6 Exercise #4: 12-Month Vision (Optional) 7 CHAPTER 2 Establishing Your Goals and Building Your Plan 11 Starting with the End in Mind 11 Writing Effective Goals 13 12 Week Plan Tactics 16 CHAPTER 3 Making and Keeping 12 Week Commitments 25 Benefits of Keeping Commitments 26 CHAPTER 4 Installing Process Control 31 Weekly Plan 31 Weekly Accountability Meeting (WAM) 33 Daily Huddles 35 12 Week Theme 36 12 Week Year Celebrations 37 CHAPTER 5 Scorekeeping 41 The Four Weekly Execution Scenarios 45 Great Week after Great Week: The Weekly Execution Routine 47 CHAPTER 6 Using Your Time Intentionally 51 Constructive Belief #1: Your Time Is at Least as Valuable as the Time of Others 51 Constructive Belief #2: You Can't Get Everything Done 52 Constructive Belief #3: Work on the High Priority, Money-Making, Results-Generating Activity First 52 Constructive Belief #4: Breakthrough Requires Breakout from Your Old "Systems" 53 Constructive Action: Create a Model Workweek and Implement It 53 CHAPTER 7 12 Week Year Review and Planning 61 12 Week Year Review and Planning 62 Quality of Life 63 Success Disciplines 65 Breakthroughs 66 CHAPTER 8 Confront the Truth (Optional Section) 69 Confronting the Truth Example - 12 Week Execution Data 70 Confronting the Truth 71 CHAPTER 9 12 Week Year Game Plan 97 CONCLUSION 115 ABOUT THE AUTHORS 117
BRIAN MORAN is the founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. Known as the leading expert on execution and implementation, he developed his unique talent for guiding individuals and organizations to growth and prosperity by blending his background as a corporate executive with his experience as an entrepreneur. He is The New York Times bestselling coauthor, with Michael Lennington, of The 12 Week Year. MICHAEL LENNINGTON, co-author of The 12 Week Year, helps his consulting and coaching clients to avoid the low-productivity pitfalls of annualized execution. He guides individuals, teams and entire organizations as they create the breakout results that they are truly capable of.