Jean Joachim has spent over 25 years working in advertising and direct marketing for large, well-known firms such as Ogilvy & Mather and McCann. She owned and operated her own advertising agency and direct marketing company. In her various positions, Joachim had to negotiate the lowest rates, select the right media to use, and write sizzling copy that got response. Currently an adjunct professor at The Laboratory Institute of Merchandising, she teaches direct marketing to college students about to enter the business world. Joachim lives in New York City with her husband and two children.