Al Ries and his daughter and business partner Laura Ries are two of
the world's best-known marketing consultants, and their firm, Ries
& Ries, works with many Fortune 500 companies. They are the authors
of The 22 Immutable Laws of Branding and The Fall of Advertising
and the Rise of PR, which was a Wall Street Journal and a
BusinessWeek bestseller, and, most recently, The Origin of Brands.
Al was recently named one of the Top 10 Business Gurus by the
Marketing Executives Networking Group. Laura is a frequent
television commentator and has appeared on the Fox News and Fox
Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web
site (Ries.com) has some simple tests that will help you determine
whether you are a left brainer or a right brainer.
Authors Al Ries and Jack Trout are probably the world's best-known
marketing strategists. Their books, including Marketing Warfare,
Bottom-Up Marketing, Horse Sense, and Positioning have been
published in more than fifteen languages and their consulting work
has taken them into many of the world's largest corporations in
North America, South America, and the Far East.
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