Zack O'Malley Greenburg is the senior editor of media & entertainment at Forbes and the author of two books: Empire State of Mind, a business-focused biography of Jay-Z (Penguin/Portfolio, 2011) and Michael Jackson, Inc. (Simon & Schuster/Atria, 2014), a deep dive into the King of Pop's financial realm. Zack graduated from Yale in 2007 with a degree in American Studies and immediately joined the staff at Forbes, where his annual Hip-Hop Cash Kings packages gave the genre its first sustained, serious coverage in the mainstream business press. His work has also appeared in the Washington Post, Billboard, Vibe, McSweeney's, and Sports Illustrated. He lives in New York with his wife and cats.
Praise for Empire State of Mind "One of the year's best rock
books."--Bloomberg News
Praise for 3 Kings "There is no keener, more knowledgeable and
scintillating observer of the modern cultural scene than Zack
Greenburg. He proves it with this definitive, absorbing history of
hip-hop and its three mega-giants. It reads better than an
adventure novel and provides highly useful entrepreneurial lessons
for anyone who wants to achieve success."--Steve Forbes,
Editor-in-Chief of Forbes
"A vividly clear depiction of the commercial empires built by
Diddy, Jay-Z, and Dr. Dre. The book documents their humble
beginnings, their rise to fame and illustrates the important
connection to the pioneers who paved the way for their success...
an exceptional read."--Rocky Bucano, President of the Universal
Hip-Hop Museum
"Engaging reporting that will satisfy neophytes and devotees alike.
A wide-ranging survey of the first four decades of hip-hop that
vividly brings some of the culture's biggest success stories into
one place."--Kirkus
"Fascinating, well-done biography of one of the most extraordinary
entrepreneurs of our era."--Steve Forbes
"Finance is a central focus in hip-hop, but few writers have the
facts and figures to discuss it credibly. Greenburg demystifies
three iconic rap artists who these days make most of their money
apart from rap. It's a well-constructed analysis that you don't
need to be an expert to appreciate."--Ben Westhoff, author of
Original Gangstas
"Greenburg has become one of the rare reporters to bring dignified
coverage of the hip-hip business into the mainstream."--Dan
Charnas, author of The Big Payback
"Greenburg provides sharp looks at the intricate ways in which
Diddy, "the flashy impresario"; Jay-Z, "the brainy lyricist"; and
Dre, "the quiet perfectionist...obsessed with sound quality"
parlayed their unique skills into hugely successful business
deals...An excellent look at hip-hop combines cultural and
financial history."--Publishers Weekly (starred review)
"Greenburg reveals a blueprint for how billions were made by and
for the artists themselves. An excellent read and a valuable
education for entrepreneurs, industry insiders, outsiders, and
music aficionados."--Josh Davis, author of Two Awesome Hours
"Greenburg's ability to weave the facts and figures of his subjects
into hip-hop's cultural lineage makes 3 Kings an engaging read for
fans of the beats or business."--Lipstick Alley
"Greenburg's narrative traces how the titular kings' trajectories
transformed a music genre into a global juggernaut that's equal
parts industry, culture and movement. There are copious lessons
here in bringing ferocious energy to a concept--and honing that
concept for the masses--that will serve would-be moguls in any
arena."--Kathryn Dill, Careers Editor, CNBC
"Hip-hop is one of the most significant cultural forces of the past
half-century, not just in music but in art, fashion, film,
technology, politics and business. Greenburg provides a
comprehensive review of hip-hop history on all fronts. It will
inspire newcomers and deepen the appreciation of aficionados, while
explaining just how hip-hop took its current place on the world
stage."--Arianna Huffington, founder of Thrive Global and
Huffington Post
"I've been blessed to work with Diddy, Jay-Z and Dr. Dre, and let
me be honest: 3 Kings gives you the major keys to how the biggest
bosses on the planet keep winning."--DJ Khaled, recording artist
and entrepreneur
"If Jay-Z, Diddy, and Dr. Dre are shrouded in mystery and inclined
towards self-mythologizing, Greenburg does one of the most
difficult things a reporter can do: he artfully chronicles their
ascent, carefully accounts for their fortunes, and renders moguls
as actual flesh and blood mortals. It reaffirms his bona fides as
the preeminent journalist covering the business of hip-hop."--Jeff
Weiss, author of Biggie vs 2pac
"Plain and simple: I'm just a diehard fan."--Kevin Olusola,
Grammy-winning member of Pentatonix
"The number of hundred-million-dollar deals Greenburg chronicles is
staggering. But he's also aware that hip-hop's megamogul phase is
fading, as artists like Kanye West and A$AP Rocky forgo chasing
huge profits in search for prestige. 3 Kings proves it was sweet
while it lasted."--Rolling Stone
"Zack O'Malley Greenburg has become one of the rare reporters to
bring dignified coverage of the hip-hop business into the
mainstream. Empire State of Mind is a pure product of Greenburg's
care and insight, an exploration of hip-hop's most enigmatic mogul,
Jay-Z."--Dan Charnas, author of The Big Payback: The History of the
Business of Hip-Hop
Selected for "Rock your summer reading list" roundup--The
Charleston Gazette-Mail
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