Table of Contents

Chapter 1: The Commercial Directors World, Chapter 2: Breaking into Commercials, Chapter 3: Getting the Job, Chapter 4: The Treatment, Chapter 5: Directors Prep, Chapter 6: Preproduction, Chapter 7, Preproduction Meeting, Chapter 8: Getting the Shot, Chapter 9: Working with the Agency-Dealing with the Client, Chapter 10: The Directors Cut, Chapter 11: Expanded Post Production, Chapter 12: The Next Step, Chapter 13: Appendix (16)

About the Author

Since earning a Bachelor of Fine Arts with Honors in Film from the prestigious Art Center College of Design, Thomas Richter has won dozens of awards for both commercials and short films, including the John Sayles Award for Best Narrative Short, the Silver Hugo Award for Best Campaign, and the ITVA Platinum Award for Media Excellence. Thomas has directed commercials for clients as diverse as Ford, Toyota, Infiniti, The San Francisco Giants, IKEA, and Coolboarders the videogame, among many others. Check out his work at http://www.thomasrichter.net/.

Reviews

Chapter 1: The Commercial Director's World Chapter 2: Breaking into Commercials Chapter 3: Getting the Job Chapter 4: The Treatment Chapter 5: Director's Prep Chapter 6: Preproduction Chapter 7, Preproduction Meeting Chapter 8: Getting the Shot Chapter 9: Working with the Agency-Dealing with the Client Chapter 10: The Director's Cut Chapter 11: Expanded Post Production Chapter 12: The Next Step Chapter 13: Appendix (16)