Jason Vale aka The Juice Master has been described as one of the UK's leading authorities on health, addiction, and juicing. Jason used to suffer from severe asthma, eczema, hay fever, psoriasis and was also a heavy smoker and drinker. Jason also suffered from the most common of modern day conditions - obesity. After turning his life around with the help of a freshly extracted juice programme, he set out on a mission to 'Juice the World'; a mission he still firmly holds today. His books have sold over 2 million copies and have been translated into many languages. He has spent the last fifteen years working spreading his message to people from every corner of the globe, including top athletes, CEOs, major companies and many celebrities.