Presents a clear 8-step method - gives readers the processes, tools, models and techniques to create and execute an effective strategy for their own business Includes a review of key strategy models - providing an invaluable reference guide to some of the best-known and most powerful strategy frameworks The strategic framework is brought to life by the case study of a global business. We follow the company through each step of the process, to see close-up how the relevant issues play out in practice
Paul Pietersma MSc BA is a strategy consultant and managing director of Business Strategies at Berenschot. With more than 15 years of experience in the consultancy business, he has advised many CEOs and boards of directors on strategic issues. Paul has won the Dutch Professionals Award for Management Consultancy. Gerben van den Berg is senior strategy consultant at Berenschot. Based in the Netherlands, he has advised clients in a range of industries across Europe and the Caribbean. Focusing on consulting for professional service firms, his core area of work is in strategy development, competitive positioning and (complex) organizational transformation.
"Will serve useful for those seeking a quick reminder or those
looking for a complete strategy overhaul."
*Internal Auditing*
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