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The 80/20 Principle [Audio]


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A business classic.

About the Author

Richard Koch has made a huge fortune from the companies he has started, turned around or helped expand dramatically: they include Filofax, Belgo Restaurants, Plymouth Gin and Betfair. He is also the author of a number of acclaimed business books, including The 80/20 Principle, which has sold over 700,000 copies worldwide and been translated into twenty-four languages. Richard Aspel is a talented narrator of children's and adult audiobooks. He trained and worked in London, before returning to Australia where he has worked extensively in television, theatre and radio. His television credits include Neighbours and Carson's Law, and he provided various voices for The Silver Brumby animated series. Richard was nominated for the prestigious Audie Award (US) for his narration of The Mark of the Angel by Nancy Huston.


"Congratulations! The 80/20 Principle is terrific." -- Al Ries
"Through multiple examples, and a punchy down-to-earth commentary, Koch offers the first really useful advice we've seen in a management book for years." -- The Age
"Richard Aspel does an excellent job of enlivening to this interesting discussion of the 80/20 rule-the Pareto Principle-which states that we get 80 percent of our results from 20 percent of our activity. Koch provides background information and examples in addition to getting down to practical advice on how to put energy where it will get the greatest results. As narrator, Aspel's sensitivity is so fine-tuned and palpable that it's arresting. His approach serves to relax and soothe listeners while they blissfully absorb the wisdom offered. This is a fascinating and highly enjoyable audio that a broad range of listeners will enjoy." -- AudioFile Magazine
"The Pareto Principle--in Koch's words, "a minority of causes, inputs, or effort usually lead [s] to a majority of the results, outputs, or rewards" --is hardly new; Vilfredo Pareto discovered it in 1897. But London-based investor, entrepreneur, and author Koch traces Pareto's insight through the past century (George K. Zipf, Joseph M. Juran, IBM and other computer firms) and adds a bit of chaos theory to make the 80/20 principle a way of life. He spells out essential characteristics of "80/20 analysis" and "80/20 thinking," then explores application of this "Vital Few" approach, first in business, then in achieving personal success and happiness. Koch closes with a chapter on the social implications of the Pareto Principle, urging that this predictable imbalance between inputs and outputs is "not inherently right wing," and that steps such as spreading best practices in education to all students and giving those currently excluded from the market economy a stake in the game would generate less inequality as well as greater productivity." -- Booklist

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