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Abbott's Gambit
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Table of Contents

Introduction: Analysing the 2013 Australian Federal Election

Part 1. Campaign Themes and Context

  • An Overview of the 2013 Federal Election Campaign: Ruinous politics, cynical adversarialism and contending agendas
  • The Battle for Hearts and Minds
  • The Leadership Contest: An end to the 'messiah complex'?
  • Part 2. Vital Images of the Campaign-The Media, Campaign Advertising, Polls, Predictions and the Cartoons

  • The Empire Strikes Back: Mainstream media still matters
  • New Media in the Electoral Context: The new normal
  • Campaign Advertising and Communication Strategies in the Election of 2013
  • Making Policy and Winning Votes: Election promises and political strategies in the 2013 campaign
  • How the Pollsters Called the Horse Race: Changing polling technologies, cost pressures, and the concentration on the two-party-preferred
  • All That Glitters: Betting markets and the 2013 Australian federal election
  • Nearly All About Kevin: The election as drawn by Australian cartoonists
  • Part 3. Party Perspectives

  • The Liberal Campaign in the 2013 Federal Election
  • The Labor Party Campaign and Aftermath
  • The 2013 Federal Election: The Greens campaign
  • Part 4. Regional Variations in Voting Trends

  • The Electoral Geography of the 2013 Election: Voting patterns in the states and regions for the Lower House
  • Regional Place-Based Identities and Party Strategies at the 2013 Federal Election
  • The Contest for Rural Representation: The celebrated contest over Indi and the fate of the independents
  • The Advent of Two New Micro Parties: The Palmer United Party and Katter's Australia Party
  • Part 5. Salient Issues

  • An Impecunious Election: The significance of fiscal and economic issues
  • Ethnic Voting and Asylum Issues
  • The Environment in the 2013 Election: Controversies over climate change, the carbon tax and conservation
  • Unstable Bipartisanship or Off the Agenda? Social issues during the 2013 election campaign
  • Gender and the 2013 Election: The Abbott 'mandate'
  • Part 6. The Results

  • Explaining the Results
  • Documenting the Inevitable: Voting behaviour at the 2013 Australian election
  • Conclusion: Reflections on Abbott's Gambit-Mantras, manipulation and mandates
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