Table of Contents

Chapter 1: Introduction

Marybeth Gasman

Chapter 2: Professors and the Press

Scott Jaschik

Chapter 3: Writing Opinion Articles

Donald E. Heller

Chapter 4: The Art and Science of Sharing BIG IDEAS in Academic Public Speaking

Terrell L. Strayhorn

Chapter 5: Using Social Media to Promote Scholarship: Amplify, Magnify, Clarify:

Richard J. Reddick

Chapter 6: Crafting an Online Scholarly Identity: Invention and Representation:

Dafina-Lazarus Stewart

Chapter 7: Social Media Use for Survey Distribution
Shonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael Bumbry

Chapter 8: How to Write an Influential Press Release

Kat Stein

Chapter 9: Handling Hecklers, Controversy, and Backlash

Marybeth Gasman

Chapter 10: Concluding Thoughts

Marybeth Gasman

About the Contributors

About the Author

Marybeth Gasman is Professor of Higher Education at the University of Pennsylvania and is Director of the Penn Center for Minority Serving Institutions.