Table of Contents

Acknowledgments
Introduction
Francis Wayland Ayer by John Vivian
Bruce Fairchild Barton by Donald L. Thompson
Charles Austin Bates by Ted Curtis Smythe
Theodore Lewis Bates by Richard W. Easley, Marjorie J. Cooper, and Charles S. Madden
George Batten by Sammy R. Danna
Don Belding by Billy I. Ross
William Burnett Benton by E.R. Worthington
William Bernbach by Sammy R. Danna
Chester Bliss Bowles by E.R. Worthington
Charles Hendrickson Brower by Edd Applegate
Leo Noble Burnett by Deborah K. Morrison
Thomas Jason Burrell by Sharon S. Brock
Earnest Elmo Calkins by Arthur J. Kaul
John Caples by Marjorie J. Cooper, Richard W. Easley, and Leslie Cole
Barron G. Collier by Sammy R. Danna
Draper (Dan) Daniels by Thomas A. Bowers
Jerry Della Femina by Tommy V. Smith
Roy Sarles Durstine by Robert McGaughey III and William Ray Mofield
Bernice Fitz-Gibbon by Kay M. Nagel
Paul Foley by Edd Applegate
Emerson Foote by Billy I. Ross
Jo Foxworth by Elsie S. Hebert
J. Stirling Getchell by Arthur J. Kaul
Howard Luck Gossage by Kim B. Rotzoll
Paula Green by J. Nicholas De Bonis
George Homer Gribbon by Charles S. Madden, Marjorie J. Cooper, and Leslie Cole
Marion Harper, Jr. by Carolyn Stringer
Margaret Hockaday by Roxanne E. Neuberger-Lucchesi
Claude C. Hopkins by Tommy V. Smith
John E. Kennedy by Tommy V. Smith
Albert D. Lasker by Edd Applegate
Mary Georgene Berg Wells Lawrence by Deborah K. Morrison
Theodore F. MacManus by Tommy V. Smith
Harrison K. McCann by Leslie Cole, Charles S. Madden, and Richard W. Easley
David Ogilvy by Danal Terry
Alex Osborn by Donald Parente and John R. Osborn
Volney B. Palmer by Bonnie Vannatta
John E. Powers by Ted Curtis Smythe
Rosser Reeves by Tommy V. Smith
Helen Lansdowne Resor by Ann Maxwell Keding
Phyllis K. Robinson by Roxanne E. Neuberger-Lucchesi
George Presbury Rowell by Ted Curtis Smythe
Raymond Rubicam by Elsie S. Hebert
Maxwell Sackheim by Leonard J. Hooper
Victor O. Schwab by Wayne W. Melanson
Walter Dill Scott by Donald L. Thompson
Daniel Starch by Donald L. Thompson
J(ames) Walter Thompson by Donald L. Thompson
Jane Trahey by Ann Maxwell Keding
William D. Tyler by Edd Applegate
Charles LeRoy Whittier by Edd Applegate
Helen Rosen Woodward by Sharon S. Brock
James Webb Young by Elsie S. Herbert
John Orr Young by Carolyn Tripp
Bibliography
Index

Promotional Information

This biographical dictionary provides extended profiles of 54 men and women who have shaped advertising from the nineteenth century to the present, including copywriters, empire builders, and theorists.

About the Author

EDD APPLEGATE is Associate Professor of Advertising in the Department of Journalism, College of Mass Communication, Middle Tennessee State University. He has published five books on advertising, including Advertising: Concepts, Strategies, and Issues, and has contributed chapters to The Media in America, Corporate Magazines of the United States, and the Dictionary of Literary Biography.

Reviews

?The book offers over 400 choice pages of the story of creative advertising in America.?-Communication Arts

?The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives.?-Studies in Popular Culture

?This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history.?-Choice

?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.?-Journal of Popular Culture

"The book offers over 400 choice pages of the story of creative advertising in America."-Communication Arts

"The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives."-Studies in Popular Culture

"This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history."-Choice

"What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves."-Journal of Popular Culture