Table of Contents

About the author vii

Foreword ix

Acknowledgements xiii

Introduction xv

1 Personal value

Identifying your how, why, do and who 1

2 Tangible value

The value language of business 53

3 Emotional value

Make me feel it 81

4 Service value

Enrich other people’s lives 111

5 Relationship value

The substance of life 149

6 Tying it all together

Personal and professional perspectives 195

Epilogue: Aristotle to Audrey 207

A definition of value 209

The Add Value nursery rhyme 211

References 213

Index 217

About the Author

Mark Carter is one of the world's leading experts on human behaviour. He is a sought-after keynote speaker and professional trainer, and he has held senior strategic leadership positions across the Asia Pacific and Europe regions.