Chapter 1: An Overview of Recent and Emerging Developments in
PLS-SEM
Chapter 2: Higher-order Constructs
Chapter 3: Advanced Modeling and Model Assessment
Chapter 4: Advanced Results Illustration
Chapter 5: Modeling Observed Heterogeneity
Chapter 6: Modeling Unobserved Heterogeneity
Joseph F. Hair, Jr.is Professor of Marketing, PhD Director, and the
Cleverdon Chair of Business in the Mitchell College of Business,
University of South Alabama, USA. He previously held the Copeland
Endowed Chair of Entrepreneurship and was Director,
Entrepreneurship Institute, Ourso College of Business
Administration, Louisiana State University. He has authored over 95
books, including Multivariate Data Analysis (8th edition, 2019)
(cited 170,000+ times), MKTG (13th edition, 2019), Essentials of
Business Research Methods, 5th edition, 2023), and Essentials of
Marketing Research (6th edition, 2023). Dr. Hair is the most highly
cited scholar in PLS-SEM and marketing, with 340,000+ citations
(Google Scholar, 2023). He also has published numerous articles in
scholarly journals and was recognized as the Academy of Marketing
Science Marketing Educator of the year. A popular guest speaker,
Professor Hair often presents seminars on research techniques,
multivariate data analysis, and marketing issues for organizations
in Europe, Australia, China, India, and South America.
Marko Sarstedt is Professor of Marketing at the
Ludwig-Maximilians-University Munich (Germany) and an adjunct
research professor at Babe?-Bolyai-University Cluj-Napoca
(Romania). His main research interest is the advancement of
research methods to further the understanding of consumer behavior.
His research has been published in Nature Human Behaviour, Journal
of Marketing Research, Journal of the Academy of Marketing Science,
Multivariate Behavioral Research, Organizational Research Methods,
MIS Quarterly, British Journal of Mathematical and Statistical
Psychology, and Psychometrika, among others. His research ranks
among the most frequently cited in the social sciences with more
than 100,000 citations according to Google Scholar. Marko has won
numerous best paper and citation awards, including five Emerald
Citations of Excellence awards and two AMS William R. Darden
Awards. Marko has been repeatedly named member of Clarivate
Analytics’ Highly Cited Researchers List. In March 2022, he was
awarded an honorary doctorate from Babe?-Bolyai-University
Cluj-Napoca for his research achievements and contributions to
international exchange.
Christian M. Ringle is Professor of Management at the Hamburg
University of Technology (Germany). His research addresses
management of organizations, human resource management, methods
development for business analytics and their application to
business research. His contributions in these fields have been
published in journals such as International Journal of Research in
Marketing, Information Systems Research, Journal of the Academy of
Marketing Science, MIS Quarterly, Organizational Research Methods,
and The International Journal of Human Resource Management. Since
2018, he has been named member of Clarivate Analytics’ Highly Cited
Researchers List. In 2014, Ringle co-founded SmartPLS
(http://www.smartpls.com), a software tool with a graphical user
interface for the application of the partial least squares
structural equation modeling (PLS-SEM) method. Besides supporting
consultancies and international corporations, he regularly teaches
doctoral seminars on business analytics and multivariate
statistics, the PLS-SEM method, and the use of SmartPLS worldwide.
More information about Professor Dr. Christian M. Ringle can be
found at https://www.tuhh.de/hrmo/team/prof-dr-c-m-ringle.html.
Siegfried P. Gudergan is Professor of Strategy within James Cook
University in Australia. He also is a Visiting Distinguished
Professor at Aalto University in Finland, Visiting Professor at
Vienna University of Economics and Business (WU Wien) in Austria,
and Emeritus Professor at the University of Waikato in New Zealand.
He holds a PhD in Management from the Australian Graduate School of
Management that was awarded by both the University of Sydney and
the University of New South Wales in Australia, and a degree in
Business and Economics from RWTH-Aachen University in Germany. His
research has been published in leading management, strategy, and
marketing journals, and is recognized internationally. Some of his
PhD students have won awards from the Academy of Management and
Strategic Management Society. He has various board and professional
roles, and has consulted to or worked with numerous organizations,
including start-ups and large multinational companies.
"Excellent guide on how to use smart pls. Good starter product for
understanding the underlying concepts."
*Saurabh Gupta*
"Must have if you want to do PLS"
*Jason Xiong*
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