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Advances in International Marketing


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Introduction: export and internationalization research - enrichment and challenges. Part 1 Internationalization and export performance: the born global firm - a challenge to traditional internationalization theory, Gary A. Knight and S. Tamer Cavusgil; export strategies and export performance - an empirical investigation of a products/markets typology, Catherine N. Axinn et al; linking business relationships to marketing strategy and export performance - a proposed conceptual framework, Felicitas U. Evangelista; assessing export performance measurement, Paul Matthyssens and Pieter Pauwels. Part 2 Researching and adapting to export conditions: instrumental, conceptual and symbolic UST of export information - an explanatory study of UK firms, Admaantios Diamantopoulos and Anne L. Souchan; determining cross-cultural metric equivalence in survey research - a new statistical test, Michael R. Mullen et al; export pricing strategy-performance relationship - a conceptual framework, M.B. Byers and S. Tamer Cavusgil; the harmonization of export controls in the European Union, Lothar Weinland.

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