We use cookies to provide essential features and services. By using our website you agree to our use of cookies .


COVID-19 Response at Fishpond

Read what we're doing...

The Advertising Concept Book


Product Description
Product Details

Table of Contents

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

Promotional Information

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

About the Author

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.


'Invaluable' - Creative Review
'Hands down the best creative advertising book I have ever read!' - Inspired Magazine
'Sound advice for advertising creatives' - Communication Arts

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Item ships from and is sold by Fishpond World Ltd.
Back to top