1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion
A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
'Invaluable' - Creative Review
'Hands down the best creative advertising book I have ever read!' - Inspired Magazine
'Sound advice for advertising creatives' - Communication Arts