About the Author

Alan Bradshawis a Professor of Marketing at Royal Holloway, University of London and has previously worked at the University of Exeter and the University of Stockholm. His work is interdisciplinary and he likes to take questions of marketing to critical theory audiences across different subject areas such as cultural studies, philosophy, and geography. He is Associate Editor at theJournal of Macromarketingand theJournal of Marketing Management.

Professor Linda Scottis the Emeritus DP World Chair for Entrepreneurship and Innovation at Said Business School, University of Oxford. She writes a blog called The Double X Economy, as well as blogging for the World Economic Forum,Forbes, andBloomberg Businessweekon gender issues, she also served as Editor for theAdvertising and Society Reviewfor eleven years.