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Product Details

Table of Contents

1. Figure and Ground * 2. Two and Three Dimensions * 3. Foreground and Background * 4. Big and Small * 5. Compositions * 6. Setting Up a Scene * 7. Seeing in Context * 8. Outlines * 9. Words and Pictures * 10. On the Spot * 11. From Eyes to Brain * 12. Index

Promotional Information

Celebrates the most inspired advertising campaigns from around the world

About the Author

Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer. Professor Thomas Rempen teaches at the University of Essen.


Examples of recent advertising with that extra something that manages to communicate in the blink of an eye.-- "CMYK Magazine"

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