Table of Contents

Foreword by Warren Bennis.

Preface by Steven Wheeler and Walter McFarland.

To the Reader.

1. Monastics: Corporate Culture and Its Discontents, 1945 to Today.

2. Pelagians: National Training Laboratories, 1947–1962.

3. Reformists: Workplace Redesign at Procter & Gamble and the Gaines Dog Food Plant in Topeka, 1961–1973.

4. Protesters: Saul Alinsky, FIGHTON, Campaign GM, and the Shareholder Activism Movement, 1964–1971.

5. Mystics: Royal Dutch/Shell’s Scenario Planners, 1967–1973.

6. Lovers of Faith and Reason: Heretical Engineers at Stanford Research Institute and MIT, 1955–1971.

7. Parzival’s Dilemma: Edie Seashore, Chris Argyris, and Warren Bennis, 1959–1979.

8. Millenarians: Erewhon, the SRI Futures Group, Herman Kahn, Royal Dutch/Shell, and Amory Lovins, 1968–1979.

9. The Rapids: Hayes and Abernathy, Tom Peters, W. Edwards Deming, the Creators of GE Work-Out, and Other Synthesizers of Management Change, 1974–1982.

Bibliography.

Notes.

Acknowledgments.

About the Author.

Index.

About the Author

THE AUTHOR

ART KLEINER is the editor-in-chief of the quarterly magazine strategy+business (http://www.strategy-business.com). He is the author or coauthor of several acclaimed business books, and is a faculty member at New York University's Interactive Telecommunications Program. His articles have been published in a variety of places, including Wired, Fast Company, Harvard Business Review, and The New York Times Magazine.

Reviews

"An inspiring and enlightening reading for any business person who fears their ideas may face initial rejection." (The Midwest Book Review, October 2008) Voted a "Best Business Book of 2008" by the Miami Herald