Gail Cooper is associate professor of history at Lehigh University.
"A groundbreaking study in the early business development of a
technology that many Americans now take for granted." -- APT
Bulletin
"Gail Cooper's study is a welcome addition to the history of
technology and urban history. Its strength lies in mapping out
fundamental engineering and marketing issues about a technology
that has had a profound impact on the very nature of inside
environments." -- Martin V. Melosi, American Historical Review
"It sounds like a technical history, and indeed it is, but along
the way Cooper shows how ideology, social relations, and economics
affect the technology, and how it affects them. In this way, we can
learn much from such books -- 'cultural studies' seeming so much
livelier when borne up by material culture than by the unsteady
scaffold of abstract theory." -- Giles Foden, Times Literary
Supplement
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