Joseph Turow is Robert Lewis Shayon Professor of Communication and associate dean for graduate studies at the Annenberg School for Communication at the University of Pennsylvania and the author of several books.
“Turow shows shopping today to be an exercise in unwitting
self-revelation—and not only online.”—Wall Street Journal
"Thoroughly researched and clearly presented with detailed evidence
and fascinating peeks inside the retail industry. Much of this
information is startling and even chilling, particularly when Turow
shows how retail data-tracking can enable discrimination and
societal stratification."—Publishers Weekly
"The store is a battleground for new contests over privacy and
individual autonomy. This fact-filled book performs a genuine
public service and should put every shopper on high
alert."—Shoshana Zuboff, Harvard Business School
"A revelatory look at the new forms of surveillance in the
seemingly mundane world of brick-and-mortar stores. We are indebted
to Turow for teasing out the privacy implications of our everyday
shopping experiences."—Ira Rubinstein, New York University School
of Law
"Turow deftly triangulates an imminent retail future, for better or
worse. The aisles have eyes indeed. But given consumer-empowering
mobile technology, so will we."—Mike Boland, Chief Analyst,
BIA/Kelsey
"A must-read to understand the opaque, pervasive world of
data-driven marketing. Turow masterfully uncovers and explains the
staggering efforts of retailers to stratify consumers socially and
economically."—Joel R. Reidenberg, co-author of Data Privacy
Law
"Turow is the best kind of trail guide for those who care about the
widespread commercial, cultural, and political implications of
these developments. Take heed."—Lee Rainie, Director, Pew Research
Center's Internet & American Life Project, on The Daily You
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