The famous Italian brand and its collaborations with the world of art
Edited by Luca Masia and introduced by a preface by Andrea Boragno,
President and CEO of Alcantara, this book documents Alcantara's
activities in the world of the arts: a long-running journey where
every goal is also a point of departure towards new horizons to be
explored, new limits to be overcome.
Luca Masia, advertising creative and writer, has worked at major international agencies; he is involved in fiction, television, theatrical dramaturgy and corporate communication. He has collaborated for almost ten years with the Milan Triennale and written texts and books on art, design and architecture, including The Fiera di Milano 1920-2020 (Skira, 2020).