About the Author

Eric Jorgenson is a product strategist and writer. In 2011, he joined the founding team of Zaarly, a company dedicated to helping homeowners find accountable service providers they can trust. His business blog, Evergreen, educates and entertains more than one million readers. Eric is on a quest to create-and eat-the perfect sandwich. He lives in Kansas City with Jeannine, the most wonderful woman in the world. Follow him on Twitter @ericjorgenson, or check out his new projects on ejorgenson.com.