PART 1 - EVIDENCE FOR ALTRUISTIC BRAIN THEORY
Chapter 1 - The Biological/Evolutionary Role of Altruism
Chapter 2 - Altruistic Brain Theory Introduced
Chapter 3 - Primary Neuroscience Research Underlying Each Step of
Altruistic Brain Theory
Chapter 4 - Neural and Hormonal Mechanisms that Promote Prosocial
Behaviors Once the Moral Decision is Made
Chapter 5 - New Neuroscience Research: the Theory's Link to An
Ethical Universal
PART 2 - IMPROVING PERFORMANCE OF THE MORAL BRAIN - REMOVING
OBSTACLES TO GOOD BEHAVIOR
Chapter 6 - How Altruistic Brain Theory Changes Our Perceptions of
Ourselves and of Altruism
Chapter 7 - Why the Altruistic Brain Matters: Its Significance to
Addressing Individuals' Bad Behavior
Chapter 8 - Multiplier Effect: from Bad to Worse in a Social
Setting
Chapter 9 - No Easy Answers . . . But No Pessimism Either
Professor of Neurobiology and Behavior,
The Rockefeller University
New York, New York
"Pfaff convincingly shows the science of altruism..." --Publisher's
Weekly
"Written in a highly readable style, The Altruistic Brain
summarizes the current state of knowledge in the field and offers
an excellent starting point for readers who are interested in
learning more about the biology and neuroscience of human
prosociality." --Science
"[A]ccessible to nonscientists." --The Scientist
Recommended as a summer read by the Ames Tribune.
"The book is most useful as a scientific refutation of the idea
that human beings are innately selfish or innately cruel. Pfaff
musters a great deal of evidence to show that the Christian notion
of original sin -- and the capitalist notion of human self-interest
as a sole motivating force -- are both unsustainable, at least in
their more simplistic forms." --Pacific Standard
"In combination with the accessibility to the general reader, Pfaff
has done a magnificent job in compiling, reinterpreting, and
presenting the neuroscientific evidence available as of today. ...
Due to the breadth and range of consequences that the idea of
humans having a predisposition for altruistic behavior implicates,
the book should be obligatory reading not just for (cognitive)
scientists and (moral) philosophers interested in the subject
matter but
everyone who is involved in decision-making processes in regard to
social and legal policy." --Frontiers in Psychology
"In sections worth reading twice, Pfaff posits the neural and
hormonal mechanisms that promote prosocial behavior while in
another, he takes a hard look at ways in which the altruistic brain
deals with individuals' bad behavior. In the process he sets aside
the traditional Christian idea of original sin as well as the
capitalist notion that greed is good." --Spirituality and
Practice
"On solid scientific ground, [Pfaff] builds a five-step theory of
how altruism occurs..." --New Scientist
"This is the first book not only to explain why we are naturally
good, but to suggest means of making us behave as well as we can.
The Altruistic Brain is required reading for anyone who wants to
understand the behavioral revolution in science and the promise
that it holds for reorienting society towards greater cooperation."
--BookRiot
Featured in the Financial Times.
"[A]n impressive compendium of research from evolutionary biology,
neuroscience, developmental and social psychology, the biochemistry
of hormones, and comparative religion as the basis for the argument
that altruism is innate in humans and the Golden Rule is an ethical
universal principle. Intended for readers without a science
background, The Altruistic Brain is written in a style similar to
Malcolm Gladwell's books (e.g., David and Goliath,
2013). Pfaff presents a wealth of interesting information that
would appeal to a wide readership including undergraduate and
graduate students." --PsycCRITIQUES
"Accessible to a lay audience, this is the only title to treat this
topic. It will interest students in neuroscience and psychology in
addition to educators and policy makers. Highly recommended."
--CHOICE
"A splendid read and a real tour de force of brain science, this
book proves that altruistic behaviour has the power to shape our
brains and, consequently, our destiny -- a revolutionary insight
that continues to provide debate among those who care about the
future of man's role in the human society. Anyone seeking to learn
about the amazing altruistic mechanisms of the human brain should
read this book, which excels at spreading enthusiasm for
altruistic
behaviour by forging scintillating concepts out of difficult
ideas." --The Tribune India
Featured in -Perspectives on Science and Christian Faith
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