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The Amazon Roadmap


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Betsy McGinn CEO of McGinn eComm As Seventh Generation's first eCommerce channel director, Betsy pioneered the company's innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural products brands to successfully launch, optimize, and recalibrate their Amazon business. From product development and profitability analysis to alignment of their multifunctional teams, McGinn eComm guides clients through every step of this complex channel, helping to ensure successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com Philip Segal Founder of Digital Native Marketing As the digital strategist behind nutpods' wildly successful online presence, Phil began his career in digital marketing with an SEO internship in 2006 after a change of heart about law school. This experience led to several more opportunities to manage digital channels for a wide variety of small national and global brands. With special expertise in executing media campaigns-from platform minimums to over $1 million per month-Phil has years of experience in hands-on management and achieving aggressive growth for his clients while working with top talent across the digital space. Visit Phil at DigitalNative.co (not .com!)

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