Barry A. Sanders is an adjunct professor of communications studies at UCLA. He is a member of the New York–based Council on Foreign Relations and the West Coast–based Committee on Foreign Relations and Pacific Council on International Policy. He lives in Beverly Hills, California.
“As Americans try to redefine their place in the world, it is
crucial to understand how people around the globe form their
opinions about the United States. Image does matter, and Barry
Sanders, experienced in international law and diplomacy, does a
fine job of explaining how America's image takes shape and how it
might be improved.”—Philip Seib, professor of journalism, public
diplomacy, and international relations at the University of
Southern California and author of The Al Jazeera Effect
“Sanders’s book is fascinating. It challenges assumptions and
offers a way forward in this area of great importance to our
nation.”—Howard L. Berman, former chairman of the U.S. House of
Representatives Committee on Foreign Affairs
"The avatar of America portrayed by Barry Sanders is a storehouse
of complexity, contradictions, paradoxes, inconsistencies,
dynamism, and kaleidoscopic variety. If, as Emerson suggested,
‘foolish consistency is the hobgoblin of small minds,’ American
Avatar will appeal to those whose minds are relatively large.
Exploring the abundance of both positive and negative ‘images’ of
America and the inclinations of those receiving the images to
select and re-cast them according to their own favored
‘predispositions,’ Sanders concludes with lessons to guide U.S.
foreign policy and public as well as formal diplomacy."—Charles
Wolf, Jr., Distinguished Corporate Chair in International
Economics, The RAND Corporation; professor, The Pardee Rand
Graduate School; and senior research fellow, Hoover Institution
“In this fascinating volume Barry Sanders cuts through the swirling
fog of misperceptions that cloud the image of the United States,
both at home and abroad. Magisterial in scope, but sharply focused
and judicious in analysis, American Avatar is an essential read in
these difficult times for all those seeking a path to rational
understanding of America’s place in the world.”—Peter C. Whybrow,
director of the Semel Institute for Neuroscience and Human Behavior
at UCLA and author of American Mania: When More Is Not Enough
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