Byron E. Shafer is Glenn B. and Cleone Orr Hawkins Chair of Political Science at the University of Wisconsin-Madison. Richard H. Spady is Research Professor of Economics at Johns Hopkins University and Senior Research Fellow at Nuffield College, Oxford.
A groundbreaking book that applies a relatively new analytical
technique to map the underlying political values of the American
public and to demonstrate how these values shape candidate choice
in recent presidential elections. It is substantively significant,
methodologically sophisticated, and theoretically rich. -- Edward
G. Carmines, Indiana University
An excellent book mapping the state of political opinion and its relation to voting in the United States.
-- Hans Noel, Georgetown University