Table of Contents

Contents: Preface. Part I: Foundations. Whether to Enter? A Potpourri of Definitions. Issues of Belief. The Qualitative Methodologies. The Qualitative Phenomenon. Part II: Interpretive Analysis. Nature of Qualitative Evidence. Issues of Evidence Gathering. Issues of Data Analysis. Methods of Analysis. Writing Purpose. Issues of Writing. Standards. Part III: Illustrations of Decision Making. An Illustration of Decision Making in a Quantitative Analysis. An Illustration of Decision Making in a Qualitative Analysis. Part IV: Critical Insights. External Critique of Qualitative Theory Foundational Issues. Critique of Qualitative Research. Is Convergence a Possibility? Appendix: Abstracts of Writings Used in Interpretive Analysis.

About the Author

W. James Potter

Reviews

"...an excellent examination of some of the major qualitative techniques, that provides the reader a template from which to understand, appreciate, and evaluate the diversity of scholarship employing qualitative approaches."
—Journal of Communication"This is a well-written book full of insights, constructive criticisms, and a not-too-disguised passion for the subject matter....Potter's analyses provide an excellent text for postgraduate classes in communication and media studies."
—Journalism & Mass Communication Quarterly