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Anatomy of a Breakthrough


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Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.

About the Author

Adam Alter is an Associate Professor of Marketing and Psychology at New YorkUniversity's Stern School of Business, and the author of Drunk Tank Pink, a New YorkTimes bestseller about the forces that shape how we think, feel, and behave, andIrresistible, a book about the rise of tech addiction and what we should do about it.Alter was recently included in the Poets and Quants '40 Most Outstanding BusinessSchool Professors under 40 in the World,' and has written for the New York Times,New Yorker, Wired, Washington Post, and Atlantic, among other publications. He hasshared his ideas at the Cannes Lions Festival of Creativity and with dozens ofcompanies around the world.


'Anatomy of a Breakthrough is important, entertaining, practical, and timely. Alter reveals how to turn sticking points into breakthroughs in pursuits as diverse as entrepreneurship, art, music, writing, athletics, friendship, and personal relationships.'-Arianna Huffington, Founder & CEO, Thrive Global

'A brilliant detective story about the sources of human creativity. I loved it.'-Malcolm Gladwell

'Adam Alter is simply one of the best science communicators at work. Whether in a career, a creative project, or a relationship, everyone will get mired in a rut at one point or another. Anatomy of a Breakthrough brings the often-private struggle to get "unstuck" into the light, and provides a handbook for moving on from your personal plateau.'-David Epstein, New York Times-bestselling author of Range

'Rooted in science and enlivened by stories, Anatomy of a Breakthrough offers insight after insight and the rallying cry of "action above all" as an antidote to enemy #1: inertia.'-Angela Duckworth, Ph.D., author of Grit: The Power of Passion and Perseverance

'Adam Alter marries research-based solutions with genuine insight. This book is an invaluable guide to turning hurdles into breakthroughs.'-Scott Galloway, NYU Stern professor of marketing and author of Adrift

'A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment.'-Cal Newport, New York Times-bestselling author of Digital Minimalism and Deep Work

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