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Anatomy of a Trend


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Table of Contents



Introduction: From Intuition to Knowledge

Chapter 1: An Unsolved Mystery

Chapter 2: The Cast of Characters

Chapter 3: What's the Motive?

Chapter 4: The Setting

Chapter 5: The Plot Thickens

Chapter 6: Towards the Climax

Chapter 7: Anti-Climax

Epilogue: A Continuing Story-the Future of Trends

About the Author

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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