Table of Contents

1. Bidding for the future of a wireless world; 2. From deep traditions; 3. California miseries; 4. Birth of a wireless world; 5. First mover advantages; 6. Innocents abroad; 7. Margaret Thatcher's revolution; 8. Separating from the past; 9. Creating Air Touch; 10. The wireless explosion begins; 11. A call from across the Atlantic; 12. Combining cultures and unfinished business; 13. The emergence of a global powerhouse; 14. A wireless world.

Promotional Information

This text tells the story of the explosion in wireless communications, through the eyes of Sam Ginn.

Reviews

'... the combination of academic insights with the 'insider' perspective derived from interviews with key players makes for a very readable and interesting book.' Business History