Table of Contents

Part One: Rebellion: The Making of a Counterculture 1. An Edible Dynamic 2. Radical Consumerism 3. Radical Therapy: The Oppositional Identity 4. Organic Force: An Alternative Infrastructure Part Two: Processing Ideology: The Moral Panic 5. The Orthodox Defense: The War of the Metaphors 6. The Mess in Washington 7. The Press: Shifting the Center Part Three: Marketers: Healthy Profits 8. Opportunism in the Marketplace 9. Straddling the Contradictions 10. A Healthy Foods Portfolio 11. Looking Backward, and Forward Notes Index

About the Author

Warren J. Belasco is Professor of American Studies at the University of Maryland, Baltimore County. He is the author of Meals to Come: A History of the Future of Food and Americans on the Road: From Autocamp to Motel and the coeditor of Food Nations: Selling Taste in Consumer Societies.

Reviews

"Appetite for Change is a definitive account of how the sixties' counterculture changed the way we eat."-Michael Pollan, The Omnivore's Dilemma "Appetite for Change is a wry, masterful work of culinary anthropology."-David Kamp, The United States of Arugula