ACKNOWLEDGEMENTS
PREFACE
EXTERNAL PERSPECTIVE INTRODUCTIONS
1.0 WHAT ARE YOU TRYING TO DO?
1.1 Messaging, Media, and Methods
1.2 The Two Major Types of Portfolios
1.3 Showcasing Skill, Creativity, and Passion
1.4 Gathering, Archiving, Curating, and Editing
1.5 Planning, Scheduling, and Managing
2.0 IDENTIFYING YOUR KEY DIFFERENTIATORS
2.1 The Economics of Portfolio Design: Unique Value Proposition, Assets, and Commodities
2.2 Understanding Your Competition
2.3 Creativity and Critical Thinking
2.4 Technical Skills
2.5 Experience
2.6 Accomplishments
2.7 Passion
3.0 WHAT TO PRESENT IN A PORTFOLIO
3.1 Aligning Yourself with the Audience
3.2 The Balance: Design and Technical Skills
3.3 The Three Things Not to Show: Ignorance, Laziness, Pride
4.0 HOW TO PRESENT YOURSELF IN A PORTFOLIO
4.1 Layout and Imagery
4.2 Text
4.3 Interactive Media
5.0 PORTFOLIO PREPARATION: TARGETING AN AUDIENCE
5.1 Pacing
5.2 Passing the 30-second Flip Test: Impression, Expression, and Retention
5.3 Feedback and Refinement
6.0 THE PORTFOLIO AS A SUCCESSFUL REINFORCING DOCUMENT
6.1 Letters: Cover Letter and Letter of Intent
6.2 Resumé/CV: Outline of Your Potential
6.3 Transcripts: External Assessment
7.0 COMMUNICATION USING YOUR PORTFOLIO
7.1 Online: Websites and Social Media
7.2 Additional Representation
7.3 Interview: The Tipping Point
7.4 Following-Up
APPENDIX
EPILOGUE
LIST OF ILLUSTRATIONS
ABOUT THE AUTHOR
INDEX
Vincent Hui holds several degrees including a Master of Architecture (Waterloo) and Master of Business Administration (Schulich at York). As a faculty member in Ryerson’s Department of Architectural Science, he teaches a variety of courses, from design studios to advanced architectural computing and digital fabrication. He has been awarded several teaching distinctions across different universities, including the 2015 Ontario Confederation of University Faculty Associations’ Teaching Award and, most recently, Ryerson University’s 2018 President’s Award for Teaching Excellence. He has cultivated an extensive record of publications and research on design pedagogy, advanced simulation and rapid prototyping, and technological convergence in design praxis. A proponent of increasing connections to industry and the greater community, he has developed the Architectural Science Co-op program, as well as multiple programs for aspiring young designers. He currently serves as a co-director of Ryerson University’s Design Fabrication Zone, where he has mentored several award-winning projects and innovative startups.
"Unlike “how to” instructional guides for compiling design
portfolios, this book takes a serious and critical approach to
portfolio development as it relates to design objective, narrative,
and creation. As such, this is a one of a kind resource for
professionals and academics in the design fields."
Fadi Masoud, University of Toronto, Assistant Professor of
Landscape Architecture and Urbanism
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