Marketing plan
• Promotion on 3dtotal.com (400K monthly page views) including
homepage announcements, free chapter, banners, and interviews with
popular artists.
• Promotional posts across Character Design Reference social media
platforms (Character Design References 737K+ followers, Character
Design Challenge 225K+ members).
• Promotion with industry websites such as CG Cookie (71K+ Facebook
followers) and Creative Bloq (366K+ Facebook followers).
• Social media posting across 3dtotal platforms (Facebook 208K+
followers, Twitter 46K+ followers, Instagram 105K+ followers,
Pinterest 7K+ followers).
• Reviews from relevant sites and publications such as ImagineFX
and Parka Blogs.
• Well-respected contributors to post about the book on their
social media platforms.
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