David Brown is the host of the hit podcasts Business Wars and Business Wars Daily. He is also the co-creator and host of Texas Standard, the Lone Star's statewide daily news show, and was the former anchor of the Peabody award-winning public radio business program Marketplace. He has been a public radio journalist for more than three decades, winning multiple awards, and is a contributor to All Things Considered, Morning Edition, and other NPR programs. Brown earned his PhD in Journalism from the University of Texas at Austin and his Juris Doctor from Washington and Lee University School of Law. He lives with his wife and two children in Austin, Texas.
A rollicking read about the corporate world's greatest rivalries.
If you're worried about a well-known competitor or an unseen
disruptor - or fascinated by the decisions of founders, the
strategies of leaders, or the fates of businesses - this book
brings together the best of a hit podcast for your learning and
enjoyment.
*Adam Grant, New York Times bestselling author of Think Again and
Originals, and host of the TED podcast WorkLife*
Anyone who thinks business is all about balance sheets and income
statements should be required to read The Art of Business Wars.
Whether he's telling the story of how Apple crushed BlackBerry or
how Mattel created Barbie and Ken, David Brown has done a masterful
job of getting beneath the numbers to illuminate the real stuff of
business: ego, passion, ambition - and all-out combat.
*Joe Nocera, Bloomberg business columnist*
The Business Wars podcast is a must-listen for anyone trying to
understand how new entrants can topple even the most powerful and
entrenched industry leaders. The Art of Business Wars leverages the
key takeaways from the podcast to illustrate how putting the
consumer first exploits the vulnerabilities of incumbents who find
it challenging to disrupt their legacy business models. If
Blockbuster had learned the 'art of war' from Business Wars, maybe
they would not have been toppled by Netflix.
*Rich Greenfield, partner and analyst, LightShed Ventures*
|
Ask a Question About this Product More... |
|
