About the Author

Gregg Baron, CMC, is a certified management consultant* and author with extensive experience in the areas of enhancing customer loyalty and retention, sales performance, and the leadership practices for leading change. Some of his clients include American Express Travel, MSC Cruises, AAA, Verizon, Honeywell, Comcast, JPMorgan Chase, Royal Caribbean and Celebrity Cruise Lines.

His first book, 250 Ways to Increase Your Top and Bottom Lines, was published by Dartnell and is now available as a second edition. His last book, Leadership without Excuses: How to Create Accountability and High Performance was published by McGraw-Hill. Mr. Baron has also been published in a variety of professional journals on topics such as managing the sales experience and managing the customer experience. He is one of fifty contributing authors to the American Marketing Association's Marketing Encyclopedia: Issues and Trends Shaping the Future published by NTC.

In addition to his research and writing, Gregg has hosted his own video show, Successful Business Relationships, on a major airline. He founded Success Sciences, which is headquartered in Tampa, in 1986.