There are more than one hundred tips in this book. You don't need
to do every one right away or even ever, so take a deep breath. But
there is nothing in this book that isn't tactical and practical,
because that's the kind of people we are.
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
Absolutely a must read for any marketer * Inc. *