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The Artist's Guide

Using a tough love approach to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists. Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development. Each chapter ends with an insightful Reality Check interview, featuring advice and useful information from high-profile artists and professionals. The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.
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The Artist's Career Guide : How to Make a Living Doing What You Love

About the Author

Jackie Battenfield's work is represented in over a thousand collections worldwide. She teaches a course in professional development in the visual arts at Columbia University.


Booklist, 6/1/09 "A readable, realistic, and practical field guide to professional success in the visual arts...A wealth of reproduced art and profiles of artists complete this inspiring, useful, and, given the rise in do-it-yourself careers, timely resource." Joanne Mattera, ArtBlog: Marketing Mondays, 6/15/09 "This book explains the art world and offers clear and useful steps to setting goals and achieving them--information that until recently most artists never learned in art school...This is one well-timed and well-written book.", 6/18/09 "It is an experiential guide brimming with field-tested techniques that readers can apply to their own practice. With equal parts of practicality, warmth, good humor, and insight, Battenfield demystifies the path artists travel towards a flourishing career." Peggy Payne, Peggy Payne's Boldness Blog, 6/16/09 "[Jackie Battenfield] knows what she's writing about." The Expat Blog, 6/18/09 "Offers clear and useful steps to setting goals and achieving them."

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