We use cookies to provide essential features and services. By using our website you agree to our use of cookies .


Warehouse Stock Clearance Sale

Grab a bargain today!

Arts Marketing


Product Description
Product Details

Table of Contents

Bibliographical notes; Introduction; The marketing of popular music; Marketing in the film industry; The marketing of theatre; The marketing of opera; Marketing and jazz; The theory and practice of visual arts marketing; Museum marketing: understanding different types of audiences; Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective; Key issues in arts marketing; References; Index.

Promotional Information

* Focuses on individual sectors of arts marketing to provide insight into the marketing principles that are involved in specific areas * Accompanied by an online resource containing discussion questions to extend learning beyond the text * Relates marketing policy to practice

About the Author

Finola Kerrigan

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Management » General
Home » Books » Business » Marketing » General
Item ships from and is sold by Fishpond.com, Inc.
Back to top