Introduction - Asia's universal providers; Sun Yatsen and the department store - an aspect of national reconstruction; Wing On and the Kwok brothers - a case study of pre-war Chinese entrepreneurs; personal styles, cultural values and management - the Sincere and Wing On companies in Shanghai and Hong Kong 1900-1941; Chinese stores in rural Australia; New China's flagship emporium - the Beijing Wangfujing department store; the birth of the Japanese department store; Seibu department store and image marketing - Japanese consumerism in the post-war period; something more - Japanese department stores' marketing of "a meaningful human life"; the Yaohan Group - model or maverick among Japanese retailers in China?; from Japanese supermarket to Hong Kong department store.
'A fascinating and most useful collection of articles on the history of the department store in Asia. The book is an important contribution to our understanding of the process of modernisation in Asia, both for what it tells us about changes in business and for what it says about changes in culture. It has much to say to students of management, as it does to anthropologists and historians.' - Carl A. Trocki, Asian Studies Association of Australia