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Asian Popular Culture


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Table of Contents

Introduction: Asian Popular Culture - The Global (Dis)continuity Part 1: The Dominance of Global Continuity: Cultural Localization and Adaptation 1. Asian Disneylands: One Region, Two Modernities 2. Comic Travels: Disney Publishing in the People's Republic of China 3. When Chinese Kids meet Harry Potter: Translating Consumption and Middle-class Identification 4. Saving Faces for Magazine Covers: New Forms of Transborder Visuality in Urban China 5. Cultural Consumption and Masculinity: A Case Study of GQ Magazine Covers in Taiwan Part 2: Global Discontinuity: The Local Absorption of Global Culture 6. Un-localized and Un-Globalized Subculture: English language Independent Music in Singapore 7. "Only Mix, Never Been Cut": the Localized Production of Jamaican Music in Thailand 8. Consuming Online Games in Taiwan: Global Games and Local Market 9. The Rise of the Korean Cinema in the Inbound/Outbound Globalization Part 3: Cultural Domestication: A New Form of Global Continuity 10. Globalization of Pokemon and Pocket Capitalism 11. Playing the Global Game: Japan Brand and Globalization Part 4: China as a Rising Market: Cultural Antagonism and Globalization 12. China's New Creative Strategy: Cultural Soft Power and New Markets 13. Renationalizing Hong Kong Cinema: The Gathering Force of the Mainland Market

About the Author

Anthony Y.H. Fung is an Associate Professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He is the co-author of the book New Television Globalisation and the East Asian Cultural Imagination, and Global Capital, Local Culture: Localization of Transnational Media Corporations in China (2008).


"This edited volume provides interesting snapshots of Asian pop culture today which is constantly reinventing itself within the broader context of cultural globalization...this book successfully provides a range of critical analyses of Asian pop culture and cultural globalization." - Hye-Kyung Lee, Chinese Journal of Communication, 2014 Vol. 7, No. 4, 466-468

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