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The Athena Doctrine


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Table of Contents

Introduction: The Athena Doctrine 1 1 Great Britain 27 2 Iceland 55 3 Israel 77 4 Japan 103 5 Colombia and Peru 127 6 Kenya 149 7 India 169 8 China 189 9 Sweden, Germany, and Belgium 213 10 Bhutan 237 Conclusion: The Age of Athena 255 More Information 269 Notes 273 Acknowledgments 283 About the Authors 287 Index 291

About the Author

John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people. Michael D'Antonio is the author and coauthor of many books, including Spend Shift . He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.


'The promise of Gerzema and D'Antonio's vision is compelling. Time alone will tell what choices today's young men and women will make, and the extent to which corporate culture and structures will be transformed as a result' (Financial Times, May 2013) 'The authors show how feminine traits are ascending--and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm' (Public Net, June 2013) "The book is worth reading for its case histories alone." (Directorship, July 2014)

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