TIM WU is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The
Globe and Mail (Toronto)
“Vigorous, entertaining.... Wu describes how the rise of electronic
media established human attention as perhaps the world’s most
valuable commodity.” —The Boston Globe
“The Attention Merchants is a book of our time, touching on an
emerging strain of anxiety about the information age.... A bracing
intellectual tour de force.” —The San Francisco Chronicle
“Comprehensive and conscientious, readers are bound to stumble on
ideas and episodes of media history that they knew little about.
[Wu] writes with elegance and clarity, giving readers the pleasing
sensation of walking into a stupendously well-organized closet.”
—The New York Times
“A startling and sweeping examination of the increasingly
ubiquitous commercial effort to capture and commodify our
attention.... We’ve become the consumers, the producers, and the
content. We are selling ourselves to ourselves.” —The New
Republic
“The book is studded with sharp illustrations of those who have
tried to stop the encroachment of advertising on our lives, and
usually failed.... Wu dramatizes this push and pull to great
effect.” —The New York Times Book Review
“An engaging history of the attention economy.... [Wu] wants to
show us how our current conditions arose.” —The Washington Post
“Dazzling.... [Wu] could hardly have chosen a better time to
publish a history of attention-grabbing.... He traces a sustained
march of marketers further into our lives.” —The Financial
Times
“ [An] erudite, energizing, outraging, funny and thorough history
of one of humanity's core undertakings—getting other people to care
about stuff that matters to you.” —Boing Boing
“Engaging and informative.... [Wu’s] account ... is a must-read.”
—The Washington Times
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