Attitudes: Definitions and Theories. Origins of Attitudes. Measuring Attitudes. Attitudes and Behaviour. Changing Attitudes. Contemporary Theories of Persuasion.
Phil Erwin has taught and researched in social psychology for over 20 years. He has written numerous journal articles and two previous books. He is currently Head of Psychology at the University of North London.
'...students entering this field tent to be faced with a mass of theories and studies that are rather incomprehensible unless one has a 'map'. This short text provides such a map the 'light' writing style and use of everyday examples will surely ensure that it works as an attractive and easy to follow guide' - Nick Hopkins, University of Dundee'Attitudes and Persuasion would appear to have few rivals in its primer niche.' - Timothy C. Brock in PsycCRITIQUES, February 2004
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