Promotional Information

... make[s] a meaningful and long overdue contribution to the study of advertising and black history. It is obvious that tremendous commitment and passion went into this work. -- Judy Foster Davis Marketing Professor Eastern Michigan University

Table of Contents

Dedication
Foreword by Alex Haley
Preface
Introduction
Slave Advertisements: A Mirror to the "Peculiar Institution"
Memories of the Way We Were: Blacks in Early Advertising
Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models
Aunt Jemima: The Most Battered Woman in America Rises to the Top
Invisible Consumers: Gaining Equal Representation for Blacks in Advertising
Separate But Definitely Not Equal: Frequency of Blacks in Advertising
Blacks in Advertising: Critics Give Two Thumbs Up
Epilogue: Colorizing Advertising: A 21st Century Challenge
Appendix: African-American Museums and Resource Centers
Selected Bibliography
Index

About the Author

Marilyn Kern-Foxworth is associate professor in the Department of Journalism at Texas A&M University. In Spring 1994, she was the Garth C. Reeves Endowed Chair at Florida A&M University Department of Journalism, Media, and Graphic Arts. She is the first African-American to receive a PhD with a concentration in advertising. An accomplished, award-winning scholar, in 1993 she became the first person of color to receive the Kreighbaum Under-40 Award from the Association for Education in Journalism and Mass Communication for outstanding performance in teaching, research, and public service. In 1981, she received a Kizzy Award from the Black Women Hall of Fame Foundation and was cited as one of 12 outstanding African-American women in America, and in 1993, she was one of several African-American women honored nationwide by the consortium of Doctors, Ltd. for her accomplishments as mass media trailblazer and pioneer.

Reviews

A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections.
*Library Journal*

[A]n important book, rigorously researched and quite readable.
*Everette E. Dennis, Executive Director The Freedom Forum Media*

Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work.
*Black Issues in Higher Education*

A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections. * Library Journal *
[A]n important book, rigorously researched and quite readable. * Everette E. Dennis, Executive Director The Freedom Forum Media *
Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work. * Black Issues in Higher Education *